Congratulations to Pop's Pet Organics, the maker of Itch Rescue Dog Shampoo, our choice as the 2011 Dog Product Of The Year! Pop's Pet Products are USDA Certified Organic and made with EPA approved ingredients. Itch Rescue Shampoo helps to soothe and heal itchy, sensitive skin, has a light, relaxing lavender scent... and is truly safe for your pet and the environment!